Ava Matthews

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Ava Matthews is the co-founder of Ultra Violette, known for its innovative sunscreen products. Following negative SPF testing results that revealed significant discrepancies in product efficacy, Matthews expressed regret and took action to remove the affected product from shelves, advocating for improved testing standards and consumer safety in the skincare sector.

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Recent news mentions

Ultra Violette’s founders Bec Jefferd and Ava Matthews defended their product but, since conducting their own testing, have said they are 'deeply sorry' and removed the product from the market last week.

Mecca pulls Naked Sundays sunscreen off shelves in New Zealand following test results

The New Zealand Herald – country’s largest newspaper, est. 1863·

New Zealand· 2025-08-26

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