Bec Jefferd
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Bec Jefferd is one of the co-founders of Ultra Violette, an Australian sunscreen brand that has faced scrutiny over its SPF testing results. After a report indicated that their SPF50+ product did not meet its advertised protection level, Jefferd publicly apologized and took steps to withdraw the product from the market, highlighting a commitment to transparency and consumer trust in the beauty industry.
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Recent news mentions
Bec Jefferd is a co-founder of Ultra Violette who commissioned additional tests after SPF concerns.
Sunscreens Are Being Pulled From Shelves. But Which Ones Are Safe? Dermatologists Share Their PicksThe New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2025-10-03
New Zealand· 2025-10-03
Ultra Violette’s founders Bec Jefferd and Ava Matthews defended their product but, since conducting their own testing, have said they are 'deeply sorry' and removed the product from the market last week.
Mecca pulls Naked Sundays sunscreen off shelves in New Zealand following test resultsThe New Zealand Herald – country’s largest newspaper, est. 1863·New Zealand· 2025-08-26
New Zealand· 2025-08-26
