
Barbara Smit
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Barbara Smit is an accomplished journalist and author known for her insightful writings on the business dynamics of the sports industry, particularly her book 'La sfida del secolo,' which explores the legendary rivalry between the Dassler brothers, founders of Adidas and Puma.
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Barbara Smit's book 'La sfida del secolo' recounts the rivalry between the Dassler brothers.
Adidas contro Puma, faide, tradimenti (e nazismo): la storia dei Dassler, i fratelli rivali che hanno cambiato per sempre lo sportCorriere della Sera·
Italy· 2025-04-14






