
Horst Dassler
businessmanMaleb. 19360.0Global Dominance: 0.00%
Horst Dassler (1936-1987) was the son of Adolf Dassler and played a controversial role in the expansion of Adidas, known for his ambitious business tactics that sometimes clashed with his father's vision and led to significant developments in sports marketing and sponsorship.
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Horst Dassler, son of Adi, was known for his ambitious and secretive business practices at Adidas.
Adidas contro Puma, faide, tradimenti (e nazismo): la storia dei Dassler, i fratelli rivali che hanno cambiato per sempre lo sportCorriere della Sera·
Italy· 2025-04-14






