Barry Schwartz

Barry Schwartz

psychologist United States

Barry Schwartz is an American psychologist and author known for his work on the psychology of choice and decision-making. He gained prominence with his 2004 book 'The Paradox of Choice,' where he argues that having too many options can lead to anxiety and dissatisfaction. Schwartz's insights have been influential in fields ranging from psychology to economics, highlighting the complexities of choosing in a world filled with possibilities.

Born on Mar 15, 1946 (79 years old)

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Pakistan Pakistan: Barry Schwartz discussed the importance of wisdom in his excellent Ted Talk in 2009. 8

Dawn – Pakistan’s oldest and most widely read English daily, est. 1941: Pearls of wisdom - Newspaper

Australia Australia: The concept of choice overload was popularised by American psychologist Barry Schwartz in his 2004 book The Paradox of Choice. 7

The Sydney Morning Herald: Choice overload and why making little decisions is so difficult