Janneke Blijlevens
Janneke Blijlevens is a senior marketing lecturer and consumer psychology researcher at RMIT University. She specializes in understanding how consumers make decisions, particularly in the context of everyday choices. Blijlevens has contributed to the discussion on 'choice overload,' explaining how an abundance of options can lead to decision paralysis, making even simple choices feel overwhelming.
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Janneke Blijlevens calls these 'inconsequential decisions' and says they can be particularly troublesome.
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