Bonnie Simpson
CanadaresearcherFemale7.0Global Dominance: 0.00%Bonnie Simpson is a consumer behaviour researcher and professor at Western University, known for her insights into the complexities of consumer decision-making, particularly in the context of buying Canadian-made products. Her work highlights the challenges consumers face in understanding product origins amidst varying criteria used by different apps to assess Canadian content.
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Bonnie Simpson, a consumer behaviour researcher and professor at Western University, suggests that grocery shoppers need to weigh multiple factors for themselves.
As Buy Canadian apps explode in popularity, here’s how to know which one to useThe Globe and Mail·Canada· 2026-09-21
Canada· 2026-09-21
