Michael Mulvey

Michael Mulvey

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Michael Mulvey is an associate professor of marketing at the University of Ottawa’s Telfer School of Management. He specializes in consumer behavior and pricing strategies, analyzing how retailers can effectively respond to market pressures and consumer expectations.

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Recent news mentions

Michael Mulvey, a marketing professor at the University of Ottawa, discusses the complexities of defining what is Canadian.

As Buy Canadian apps explode in popularity, here’s how to know which one to use
The Globe and Mail·CanadaCanada· 2026-09-21
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Michael Mulvey is an associate professor of marketing at the University of Ottawa.

Why tariffs may mean Canadians could pay more for some Canadian brands at home
The Globe and Mail·CanadaCanada· 2025-04-10
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