Brenna Connor

Brenna Connor

analyst United States

Brenna Connor is a book industry analyst for Circana, where she tracks market trends and sales data. Her analysis has indicated a significant increase in the sales of foundational texts like the U.S. Constitution and the Declaration of Independence, likely driven by heightened public interest in democracy and governance following recent political events.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
62,338
Power
2,479$
Sentiment
6.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United Kingdom 1 6.00 0.09% +0% 67,886,011 62,338 $2,700,000 2,479$
Totals 1 67,886,011 62,338 $2,700,000 2,479$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United Kingdom United Kingdom: Brenna Connor, director and book industry analyst for US books at Circana, points out that the very utility of the format – portability – has been usurped. 6

The Guardian: ‘We’re losing accessibility’: America says goodbye to the mass-market paperback | Books