Brian Donaldson

Brian Donaldson

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Brian Donaldson is the Chief Executive Officer of Maxol, a family-owned fuel and convenience retailer operating across Ireland. Under his leadership, the company has navigated significant challenges related to market competition and the evolving landscape of the fuel industry, including a focus on expanding non-fuel revenues and adapting to consumer behavior differences between Northern Ireland and the Republic of Ireland.

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Brian Donaldson is the chief executive of Maxol, a company that has adapted to the challenges of unification in Ireland.

‘People in the South spend for today. They’re still much more cautious in the North’ – The Irish Times
The Irish Times – major Irish daily, est. 1859·IrelandIreland· 2025-08-05
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