Bridget Snelling

Bridget Snelling

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Bridget Snelling is an advocate for financial literacy, particularly in the context of small businesses in New Zealand. She emphasizes the importance of equipping business owners with the financial knowledge and confidence they need to thrive, highlighting the challenges faced by many entrepreneurs who lack basic financial skills. Snelling has been involved in initiatives aimed at improving financial education, including the launch of Xero's Know Your Numbers program, which offers free financial literacy resources to small business owners across Aotearoa. Her work aims to bridge the knowledge gap that can hinder the success of small businesses and to foster a more equitable environment for all entrepreneurs.

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Recent news mentions

Bridget Snelling said the results reinforced the confronting realities of running a small business.

Small business stress: Nearly half of owners say they have considered giving up, Xero report finds
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2026-02-12
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Bridget Snelling discusses the reluctance to celebrate business success in New Zealand.

Why are we so reluctant to celebrate business success? - Bridget Snelling
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-10-05
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Michelle Dickinson
Michelle Dickinson

Bridget Snelling emphasizes the importance of financial literacy for small businesses in New Zealand.

Financial literacy shouldn’t be a privilege: Let’s level the playing field for Kiwi small businesses – Bridget Snelling
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-06-20
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