Byron Sharp
Byron Sharp is a distinguished marketing professor and author, best known for his book 'How Brands Grow,' where he challenges traditional marketing concepts and advocates for evidence-based marketing strategies. His research focuses on brand growth and consumer behavior, asserting that successful brands expand by increasing their customer base rather than merely accumulating accolades. Sharp’s insights have become foundational in modern marketing theory.
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Slovakia:
Byron Sharp's book 'How Brands Grow' is recommended for anyone wanting to understand how brands are built to survive.
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Costa Rica:
Byron Sharp summarized that brands grow when their buyer base increases, not just by accumulating likes from juries.
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