Byron Sharp
Byron Sharp is a distinguished marketing professor and author, best known for his book 'How Brands Grow,' where he challenges traditional marketing concepts and advocates for evidence-based marketing strategies. His research focuses on brand growth and consumer behavior, asserting that successful brands expand by increasing their customer base rather than merely accumulating accolades. Sharp’s insights have become foundational in modern marketing theory.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Costa Rica | 1 | 8.00 | 0.07% | +0% | 5,094,118 | 3,681 | $62,000 | 45$ |
| Totals | 1 | 5,094,118 | 3,681 | $62,000 | 45$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Costa Rica:
Byron Sharp summarized that brands grow when their buyer base increases, not just by accumulating likes from juries.
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