Bill Bernbach
Bill Bernbach was an influential American advertising executive and copywriter, best known for co-founding the advertising agency Doyle Dane Bernbach (DDB) in 1949. He revolutionized the industry with his innovative approach that emphasized creativity and the importance of the emotional connection between consumers and brands. Bernbach's campaigns, including the famous Volkswagen ads of the 1960s, are celebrated for their wit and honesty, earning him a lasting legacy as one of the pioneers of modern advertising.
Born on Aug 13, 1918 (106 years old)
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Costa Rica | 1 | 9.00 | 0.07% | +0% | 5,094,118 | 3,681 | $62,000 | 45$ |
| Totals | 1 | 5,094,118 | 3,681 | $62,000 | 45$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Costa Rica:
Bill Bernbach was a pioneer of the creative revolution in the 1960s.
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Spain:
Toni Segarra admires Bill Bernbach for his belief that the most powerful element of advertising is truth.
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