Cait Lamberton
Cait Lamberton is a marketing professor at the Wharton School of the University of Pennsylvania, known for her research on consumer behavior and branding. She has provided insights into the perception of Donald Trump's brand, suggesting that while some may view his business ventures as failures, others see them as examples of notable resilience.
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Cait Lamberton discussed how some view Trump's challenges as demonstrations of resilience.
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