Caroline O'Mahony
Caroline O'Mahony is a prominent fitness coach and social media influencer known for her engaging content on Instagram, where she has amassed 822,000 followers. Recently, she was issued a compliance notice by the consumer watchdog for failing to properly disclose the commercial nature of her promotional posts related to her coaching services.
Not in the pool (under ¢1).
Recent news mentions
Caroline O’Mahony failed to disclose the commercial nature of her content, leading to scrutiny from the CCPC.
How Revenue is watching influencers – The Irish Times
Ireland· 2025-12-20
Fitness coach Caroline O'Mahony was found to have engaged in a misleading commercial practice by her failure to use the appropriate labels to disclose the commercial nature of the content published.
Influencers now obliged to comply with not so glamorous rules on advertising and tax – The Irish TimesIreland· 2025-04-22
Fitness coach Caroline O'Mahony was found to have 'engaged in a misleading commercial practice'.
Brian O’Driscoll issued with compliance notice by consumer watchdog over ‘misleading’ social media post – The Irish TimesIreland· 2025-03-25