Pippa O'Connor

Pippa O'Connor

influencer Ireland

Pippa O'Connor is a well-known Irish influencer, entrepreneur, and beauty brand owner, recognized for her significant presence on social media, particularly Instagram. With a strong following, she has successfully built a personal brand around beauty and fashion, promoting her own line of beauty products. Recently, she was in the news for failing to correctly identify a promotional post as advertising, violating advertising standards, which raised concerns about transparency in influencer marketing.

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Recent Mentions

Ireland Ireland: Influencer and beauty and fashion brand owner Pippa O'Connor was found to have not correctly identified her Instagram story promoting her own beauty products as advertising. 5

The Irish Times – major Irish daily, est. 1859: Influencers now obliged to comply with not so glamorous rules on advertising and tax – The Irish Times