Pippa O'Connor

Pippa O'Connor is a well-known Irish influencer, entrepreneur, and beauty brand owner, recognized for her significant presence on social media, particularly Instagram. With a strong following, she has successfully built a personal brand around beauty and fashion, promoting her own line of beauty products. Recently, she was in the news for failing to correctly identify a promotional post as advertising, violating advertising standards, which raised concerns about transparency in influencer marketing.