Carreño
Carreño is a specialist in digital marketing and has commented on the significant impact of TikTok on brand strategies and influencer marketing in Peru. He notes that the platform's unique algorithm allows for a more intelligent classification of content, greatly influencing how users engage with products. Carreño has highlighted the growing investment in TikTok by brands, recognizing its effectiveness in driving consumer engagement and potential sales.
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Peru:
Carreño indicates that the penetration of TikTok changed the strategy of brands and the use of influencer content.
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