Laura Reyna

Laura Reyna is the Public Policy Manager for TikTok in Latin America and the Head of the #EmprendeEnTikTok initiative. She has been instrumental in promoting the platform as a vital tool for small and medium-sized enterprises (SMEs) in Peru, highlighting how TikTok influences consumer purchasing decisions and fosters community e-commerce. Reyna emphasizes the importance of creative content and genuine connections between users and brands, indicating that TikTok is reshaping the marketing landscape in the region.