Laura Reyna
Laura Reyna is the Public Policy Manager for TikTok in Latin America and the Head of the #EmprendeEnTikTok initiative. She has been instrumental in promoting the platform as a vital tool for small and medium-sized enterprises (SMEs) in Peru, highlighting how TikTok influences consumer purchasing decisions and fosters community e-commerce. Reyna emphasizes the importance of creative content and genuine connections between users and brands, indicating that TikTok is reshaping the marketing landscape in the region.
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Recent Mentions
Mexico:
Laura Reyna discussed how digital platforms provide space for leadership and tools for women's development.
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Peru:
Laura Reyna is the Public Policy Manager of TikTok for Latin America and Head of #EmprendeEnTikTok.
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