Cassie Abel
Cassie Abel is the founder and CEO of Wild Rye, a women’s outdoor apparel company based in Idaho. She has been an outspoken advocate for small businesses, particularly in the context of the legal battle over President Donald Trump's tariffs. Abel has highlighted the disproportionate impact of these tariffs on smaller enterprises compared to larger corporations, noting the fear of retaliation that has led many bigger companies to remain silent on the issue. Her involvement in the case reflects a commitment to representing the interests of small businesses affected by economic policies.
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Cassie Abel is the founder and CEO of a women’s outdoor apparel company called Wild Rye, who agreed that fear of retaliation was probably part of the reason that larger companies haven’t engaged in the tariffs appeal.
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