Cecilia Rodríguez Suarez

Cecilia Rodríguez Suarez is a Uruguayan art director and communication expert based in Spain, who has over six years of experience leading her own project, Proyectario, which focuses on strategy and narrative for brands and institutions. During her recent presentation at the W Meet Up 2026, she emphasized the importance of human-centric communication in the corporate world and critiqued the reliance on outdated market strategies that overlook the actual human context, advocating for a more sincere approach to marketing and communication.