Chaitanya K. Prasad

Chaitanya K. Prasad is a retired senior civil servant and the Head of Promotion and Outreach at the Ministry of Education, Government of India. He is known for his insights into branding, particularly in relation to cinema and culture. His recent work includes co-authoring the book 'When Branding Met the Movies', which explores the intersection of branding, storytelling, and film audiences. Prasad emphasizes that branding is a form of storytelling that allows audiences to connect emotionally with films and highlights the evolving nature of film marketing in a globalized world.