Zoya Ahmad
Zoya Ahmad is a co-author of the book 'When Branding Met the Movies', which discusses the interplay between cinema, branding, and audience engagement. Her work contributes to the understanding of how stories and narratives drive consumer behavior in the film industry.
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India:
Zoya Ahmad co-authored the book 'When Branding Met the Movies' which examines branding in relation to cinema.
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