Chang Wen-chi

Chang Wen-chi was a pioneering figure in Taiwan's beverage industry, known for founding Hey Song, a soda company that began in 1925 in a family cow shed. Under his leadership, Hey Song grew to become a major player in Taiwan's soft drink market, particularly known for its flagship product, Sarsaparilla. His innovative vision and commitment to quality helped the company withstand competition from foreign brands, including Coca-Cola, solidifying its place in Taiwan's cultural fabric.