Chang Yu-sheng
businessmanMaleb. 19670.0Global Dominance: 0.00%
Chang Yu-sheng was a key figure in the evolution of Hey Song, Taiwan's homegrown soda empire, succeeding his brother Chang Wen-chi as president after the latter's death in 1971. He played an instrumental role in expanding the company's product line and marketing strategies, helping to maintain its competitive edge against global brands like Coca-Cola and Pepsi until his own passing in 1987.
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Recent news mentions
Singer-songwriter Chang Yu-sheng served in the military and maintained his fame after doing so.
Serving is easier than draft dodgingTaipei Times – major English newspaper in Taiwan, est. 1999·
Taiwan· 2025-10-27
Taiwan· 2025-10-27
Chang Yu-sheng managed sales and marketing for Hey Song and succeeded his brother as chairman after Chang Wen-chi's death.
Taiwan in Time: Taiwan’s homegrown soda empireTaipei Times – major English newspaper in Taiwan, est. 1999·Taiwan· 2025-08-03
Taiwan· 2025-08-03
