Christopher Walton

Christopher Walton is the head of sports streaming ad sales for Amazon Canada. He has gained attention for his insights into viewer behavior on streaming platforms, particularly during live sports broadcasts. Walton has highlighted the challenges and advantages of streaming services in retaining audience attention, emphasizing the built-in friction that often keeps viewers engaged with the content and watching advertisements. His comments underscore the evolving landscape of sports broadcasting in Canada and the strategies employed by companies like Amazon to enhance viewer experience.