Cíntia Lie Matuzawa

Cíntia Lie Matuzawa is a professor at the Hub de Luxo at ESPM, specializing in luxury branding and marketing. She analyzes how luxury brands must differentiate themselves in a competitive market, particularly in the context of real estate, where exclusivity and personalized experiences are becoming increasingly vital. Her insights highlight the evolving landscape of luxury living in Brazil, especially post-pandemic.