Cíntia Lie Matuzawa
Cíntia Lie Matuzawa is a professor at the Hub de Luxo at ESPM, specializing in luxury branding and marketing. She analyzes how luxury brands must differentiate themselves in a competitive market, particularly in the context of real estate, where exclusivity and personalized experiences are becoming increasingly vital. Her insights highlight the evolving landscape of luxury living in Brazil, especially post-pandemic.
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Liechtenstein:
Cintia Lie Matuzawa is an architect and professor who highlights the significance of refined models in the luxury real estate market.
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Brazil:
Cíntia Lie Matuzawa, a professor at the Hub de Luxo da ESPM, explains the challenges luxury brands face in differentiating themselves in a competitive market.
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