Paulo Porto

Paulo Porto

academic Brazil

Paulo Porto is a professor of Marketing and Real Estate Sales at FGV, focusing on the dynamics of high-end property markets in São Paulo. He discusses the shifting landscape of luxury real estate, noting that differentiation is now essential for success, as upscale properties emerge in various neighborhoods beyond the traditional luxury areas.

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Brazil Brazil: Paulo Porto, a professor of Marketing and Real Estate Sales at FGV, discusses the changing dynamics of luxury real estate in São Paulo. 6

O Globo: como edifícios assinados por grifes de luxo prometem transformar horizonte de SP