Claudia del Solar

Claudia del Solar is the Corporate Director of Marketing & Cosmetics at Yanbal, a prominent beauty and cosmetics company. She has been instrumental in adapting the company's strategies to meet the demands of a more informed and discerning consumer base, focusing on clinical efficacy and high-quality products. Under her leadership, Yanbal has embraced a hybrid sales model that combines direct selling with digital innovations, resulting in significant sales growth in the competitive Peruvian beauty market.