Claudia del Solar
Claudia del Solar is the Corporate Director of Marketing & Cosmetics at Yanbal, a prominent beauty and cosmetics company. She has been instrumental in adapting the company's strategies to meet the demands of a more informed and discerning consumer base, focusing on clinical efficacy and high-quality products. Under her leadership, Yanbal has embraced a hybrid sales model that combines direct selling with digital innovations, resulting in significant sales growth in the competitive Peruvian beauty market.
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Peru:
Claudia del Solar is the corporate director of Marketing & Cosmetics at Yanbal, discussing consumer expectations.
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