Diego Alva Lizárraga

Diego Alva Lizárraga serves as the Commercial Director of MiFarma Prime, a new hybrid player in the beauty and wellness market in Peru. He is leading the company's efforts to differentiate its offerings by integrating health and beauty services, while expanding its retail presence across the country. Alva Lizárraga is focused on enhancing customer experiences through personalized advice and innovative product recommendations, positioning MiFarma Prime as a formidable competitor in the evolving beauty landscape.