Coulter

Coulter is a seasoned marketing professional with over 25 years of experience in the retail and consumer goods sectors, having worked for notable brands such as Kellogg’s and Durex. Recently appointed as the marketing head for The Warehouse Group, he is tasked with revitalizing the company amidst significant changes, including a pause on advertising spend and a focus on local community engagement. His previous success in turning around marketing strategies at Goodman Fielder earned him accolades at The Marketing Awards in 2024. Coulter emphasizes understanding customer needs and aligning marketing strategies with local relevance, aiming to restore the brand's identity and strengthen its connection with New Zealand shoppers.