Dane Watson

Dane Watson is the founder of Outdoor Society, a company that encompasses multiple brands including Goodlids and Moreporks, both focused on environmentally conscious outdoor apparel. His journey began in 2019 with the launch of Goodlids, a hemp headwear brand that aimed to fill a gap in the market for sustainable and stylish outdoor clothing. Over the years, Dane has expanded his vision by acquiring the Moreporks brand and creating a unique community around his products, emphasizing authenticity and a lifestyle that resonates with his values. His entrepreneurial spirit is matched by a commitment to environmental responsibility and community engagement, and he is set to open new flagship stores in Auckland while also exploring international opportunities.