Daniela Jakobovski

Daniela Jakobovski is the account director at Worldpanel, a consulting firm specializing in consumer insights. She is recognized for her expertise in analyzing market trends and consumer behavior, particularly in the context of economic pressures such as inflation and high-interest rates. Her insights into the evolving consumption habits of Brazilians, especially regarding food and wellness products, have made her a prominent voice in discussions about the future of retail in Brazil.