David Henkes
David Henkes is a senior principal at Technomic, a prominent consumer research firm, where he specializes in analyzing food industry trends. He has provided insights into the current popularity of chicken among younger consumers, noting their preference for chicken over burgers due to its perceived health benefits and versatility.
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David Henkes, senior principal at consumer research firm Technomic, discusses the younger consumers' preference for chicken over red meat.
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