Maeve Webster
Maeve Webster is the president of Menu Matters, a consulting firm focused on food trends and consumer preferences. She has discussed the rising popularity of 'crispy chicken' in menus, explaining that this terminology resonates more positively with consumers compared to the term 'fried,' reflecting a shift in how fast food is marketed.
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Recent news mentions
Maeve Webster is the president of consulting firm Menu Matters, who provided insights on the restaurant industry's menu changes.
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Maeve Webster is the president of consulting firm Menu Matters who discussed the familiarity of ranch dressing among consumers.
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Maeve Webster, president of Menu Matters, explains the shift in marketing from 'fried' to 'crispy chicken' to appeal to consumers.
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