Maeve Webster
Maeve Webster is the president of Menu Matters, a consulting firm focused on food trends and consumer preferences. She has discussed the rising popularity of 'crispy chicken' in menus, explaining that this terminology resonates more positively with consumers compared to the term 'fried,' reflecting a shift in how fast food is marketed.
Global Media Ratings
Countries Mentioned
No country-level mention data available.
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
United States:
Maeve Webster is the president of consulting firm Menu Matters and commented on the challenges faced by casual dining restaurants.
7
United States:
Maeve Webster is the president of consulting firm Menu Matters, providing insights on the challenges facing heritage chains.
5
United States:
Maeve Webster, president of Menu Matters, explains the shift in marketing from 'fried' to 'crispy chicken' to appeal to consumers.
6