Maeve Webster
United StatespresidentFemale6.0Global Dominance: 0.01%Maeve Webster is the president of Menu Matters, a consulting firm focused on food trends and consumer preferences. She has discussed the rising popularity of 'crispy chicken' in menus, explaining that this terminology resonates more positively with consumers compared to the term 'fried,' reflecting a shift in how fast food is marketed.
Country presence
Recent news mentions
Maeve Webster, president of Vermont-based food and beverage consulting firm Menu Matters, previously told Fox News Digital.
Greek frozen yogurt surges as the protein, gut health trends growUnited States· 2026-08-03
Maeve Webster, president of Vermont-based food and beverage consulting firm Menu Matters, discusses the trend of healthier ice cream.
Halo Top is the most-searched ice cream brand in the US, report findsUnited States· 2026-07-03
Maeve Webster is the president of consulting firm Menu Matters, who provided insights on the restaurant industry's menu changes.
The next big thing on menus: Smaller portionsUnited States· 2025-10-04
Maeve Webster is the president of consulting firm Menu Matters, who noted the pressure from investment groups regarding Olive Garden's menu offerings.
The untold story about Olive Garden’s most popular special came to beUnited States· 2025-07-05
Maeve Webster is the president of consulting firm Menu Matters who discussed the familiarity of ranch dressing among consumers.
Chipotle is releasing its first new dip in five yearsUnited States· 2025-06-10
Maeve Webster is the president of consulting firm Menu Matters and commented on the challenges faced by casual dining restaurants.
Bahama Breeze just closed more than one-third of its locationsUnited States· 2025-05-16Maeve Webster is the president of consulting firm Menu Matters, providing insights on the challenges facing heritage chains.
TGI Fridays new menu includes TikTok-worthy cocktails, better meats and a signature sauceUnited States· 2025-05-13
Maeve Webster, president of Menu Matters, explains the shift in marketing from 'fried' to 'crispy chicken' to appeal to consumers.
Why chicken is the latest battleground in fast foodUnited States· 2025-05-03
