David Stärkle
David Stärkle is the managing director of Swissness Enforcement, an organization dedicated to upholding Swiss origin laws and standards. Recently, he has been in the news for threatening legal action against the Swiss shoe brand On, which markets its products with the Swiss cross despite manufacturing them in Asia. Stärkle is navigating a complex situation regarding the balance between protecting Swiss identity and the global branding strategies of companies.
Not in the pool (under ¢1).
Recent news mentions
David Stärkle is the head of Swissness Enforcement, who responded to On's claims regarding their actions.
Swissness-Verfahren in China? On will stattdessen Gerichtsurteil in der Schweiz
Switzerland· 2025-09-05
David Stärkle, the managing director of Swissness Enforcement, announced plans to consider legal action against On.
Streit um Swissness und Schweizerkreuz bei OnSwitzerland· 2025-03-29
David Stärkle is the managing director of Swissness Enforcement, advocating for the enforcement of Swissness laws.
On droht Eskalation im Swissness-StreitSwitzerland· 2025-03-16
