Caspar Coppetti

Caspar Coppetti

Switzerland SwitzerlandentrepreneurMaleb. 19737.0Global Dominance: 0.00%

Caspar Coppetti is a Swiss entrepreneur and co-founder of the athletic shoe company On, which has seen tremendous growth since its inception in 2010. Known for its innovative running shoes, On has gained popularity among athletes and casual runners alike, particularly during the pandemic. Coppetti has played a crucial role in steering the company through various challenges, including market expansion and production issues, and remains focused on maintaining the brand's premium positioning.

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Country presence

Recent news mentions

Caspar Coppetti is the CEO of On and has been involved in the company's efforts to defend its use of the Swiss cross in branding.

On-Gründer verteidigen Kampf um Schweizerkreuz: «Das waren keine Drohungen»
Neue Zürcher Zeitung·SwitzerlandSwitzerland· 2026-06-21
7.0

Caspar Coppetti co-founded On with David Allemann and has a background in consulting.

Game On: the Swiss sports brand using hi-tech and chutzpah to challenge Nike and Adidas | Travel & leisure
The Guardian·United KingdomUnited Kingdom· 2026-01-11
7.0

Caspar Coppetti is the co-founder of the Swiss sports brand On and presented an update on the company's global success.

On-Schuhe erobern die Welt, trotz Boomer-Image in der Schweiz
Neue Zürcher Zeitung·SwitzerlandSwitzerland· 2025-11-12
9.0

Caspar Coppetti, a founder of On, proposed that a Swiss court should decide on the use of the Swiss cross.

Swissness-Verfahren in China? On will stattdessen Gerichtsurteil in der Schweiz
Neue Zürcher Zeitung·SwitzerlandSwitzerland· 2025-09-05
5.0

Caspar Coppetti is one of the co-founders and remains involved in the management.

Bei Schuhmarke verteilt die alte Garde Aktien und Einfluss
Neue Zürcher Zeitung·SwitzerlandSwitzerland· 2025-04-03
6.0

Caspar Coppetti is one of the founders of the shoe brand On, which has become a major corporation.

On droht Eskalation im Swissness-Streit
Neue Zürcher Zeitung·SwitzerlandSwitzerland· 2025-03-16
7.0

Caspar Coppetti co-founded On with Olivier Bernhard and David Allemann.

Schuhhersteller liefert gute Zahlen und könnte auch Trump-Zölle überspringen
Neue Zürcher Zeitung·SwitzerlandSwitzerland· 2025-03-05
7.0