Martin Hoffmann

Martin Hoffmann

business executive Switzerland

Martin Hoffmann is the Chief Financial Officer and co-CEO of On, a leading Swiss sports shoe company. He has been instrumental in guiding the company's financial strategy, particularly in light of potential tariffs and the challenges of maintaining profitability in a competitive market. Hoffmann has expressed confidence in On's ability to adapt to market conditions and is focused on strategic pricing to protect the brand's luxury positioning amid rising costs.

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Recent Mentions

Spain Spain: Martin Hoffmann stated that the company is in a really strong position and that the ecosystem is supporting their aspirations. 8

El País: El éxito de On, las zapatillas de Roger Federer: mejora beneficios y abrirá nuevas tiendas este año | Empresas

Switzerland Switzerland: Martin Hoffmann is the CEO of On and has stated that the customs dispute between the USA and Switzerland has no significance for the company. 8

Neue Zürcher Zeitung: Der Schweizer Schuhhersteller umgeht den Zollstreit – und meldet Rekorde