
Stefan Vogler
Stefan Vogler is a branding expert and lecturer at the Zurich University of Applied Sciences, specializing in the relationship between products and consumers. His insights into brand value and consumer behavior highlight the importance of strong branding in marketing strategy, asserting that a powerful brand creates a clear image in the minds of consumers and can significantly influence purchasing decisions.
Country presence
Recent news mentions
Vogler is a marketing expert who discusses the commercial rationale behind On's expansion into football.
Warum der Fussballstar ein Heilsbringer istStefan Vogler is a brand expert and university lecturer who believes renaming the Halbtax would be a mistake.
Unantastbares Halbtax? So soll der Schweizer öV reformiert werdenStefan Vogler discussed the potential brand impact of UBS's relocation.
Kann die Grossbank ohne die Schweiz überleben?Stefan Vogler is a branding expert and lecturer at the Zurich University of Applied Sciences.
Migros und Denner verkaufen wieder Coca-Cola: Das Geheimnis mächtiger Marken





















