
Claudio Minder
Claudio Minder is a prominent figure in the Swiss shoe industry, known for his work with the shoe brand Joya. He has publicly criticized the recent decision allowing the brand On to use the Swiss cross on its products despite not being manufactured in Switzerland. Minder advocates for the integrity of the 'Swiss made' label and seeks to uphold high standards for Swiss craftsmanship.
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Recent news mentions
Claudio Minder, CEO of Kybun-Joya, announced the partial relocation of shoe production to Italy due to the new IGE regulation.
Kybun verkündet Verlagerung nach ItalienNeue Zürcher Zeitung·
Switzerland· 2026-08-11
Kybun-Joya CEO Claudio Minder discussed the unexpected high tariffs and their impact on his company.
Schweizer Firmen erhalten Millionen von illegalen Trump-Zöllen zurückNeue Zürcher Zeitung·
Switzerland· 2026-07-29
Claudio Minder questions the implications of the IGE's decision on the credibility of the Swiss cross.
«Swiss made»-Hemden aus dem Tessin: die Geschichte hinter BruliNeue Zürcher Zeitung·
Switzerland· 2026-07-22












