Dr Jo Twist

Dr Jo Twist is the CEO of the British Phonographic Industry (BPI), the organization responsible for the Brit Awards and the Mercury Prize. With a strong background in the music industry, she has been a vocal advocate for expanding the reach of music events beyond London, emphasizing the importance of engaging with fans across the UK. Under her leadership, the Brit Awards are set to take place in Manchester for the first time in 48 years, reflecting a bold move to celebrate the country's rich musical heritage and support local music ecosystems.