Dragan Lupšić

Dragan Lupšić is the Director of Corporate Affairs at HEINEKEN Serbia, where he plays a pivotal role in promoting responsible alcohol consumption. He has been instrumental in the company's 'Kad ide tura, ne ide gas' campaign, which aims to encourage drivers to avoid alcohol before getting behind the wheel. Lupšić emphasizes the importance of responsibility and safety in driving, advocating for a zero-tolerance approach to drinking and driving.