Elfa Arnardóttir

Elfa Arnardóttir is the head of product management at Nova, a leading telecommunications company in Iceland. She is recognized for her innovative approach to navigating the challenging operational environment and fierce competition in the Icelandic telecom market. Elfa emphasizes the importance of customer experience and is committed to developing technology-driven solutions that address modern challenges. With a strong emphasis on collaboration and continuous learning, she draws inspiration from her talented team and her own professional development, including a mini MBA course in brand strategy. Elfa is passionate about guiding Nova towards a future focused on health-promoting products and services.