Mark Ritson

Mark Ritson is a prominent marketing professor and consultant known for his expertise in brand strategy and marketing communications. He has a reputation for providing practical and insightful approaches to branding, often challenging conventional marketing wisdom. Mark's teachings are widely respected in the marketing community, and he has authored numerous articles and books on the subject. His recent involvement in a mini MBA course has influenced many professionals, including Elfa Arnardóttir, who credits him for providing valuable insights into strategic planning in the telecommunications sector.