Eliana Gálvez
Eliana Gálvez is a professor at the Faculty of Business Sciences at the University of the Pacific, specializing in marketing and media strategies. She has been vocal about the innovative and disruptive campaigns executed by major brands like Calvin Klein, particularly praising the brand's recent collaboration with Bad Bunny. Gálvez notes that this partnership not only enhances Calvin Klein's appeal among Latino consumers but also represents a significant shift towards inclusivity in the fashion industry.
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Peru:
Eliana Gálvez argues that Calvin Klein's choice of Bad Bunny reflects a desire to incorporate Latin American culture.
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