Ximena Vega Amat

Ximena Vega Amat is the CEO of Claridad Coaching Estratégico, known for her expertise in strategic marketing and brand management. She has provided insightful analysis on the impact of celebrity endorsements in the fashion industry, particularly highlighting the significance of Bad Bunny's collaboration with Calvin Klein. Vega emphasizes how the artist's global influence and unique identity resonate with younger audiences, making such partnerships highly effective.