Emmi Creola-Maag

Emmi Creola-Maag

artist Switzerland

Emmi Creola-Maag was a pioneering Swiss advertising copywriter who created the beloved culinary persona Betty Bossi in the 1950s. With her innovative approach to cooking and meal planning, she transformed the landscape of home cooking in Switzerland, making it accessible and reliable for generations. Her legacy lives on through the continued popularity of Betty Bossi recipes and cooking tools.

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Switzerland Switzerland: Emmi Creola-Maag is the creative mind behind the character Betty Bossi, who aimed to modernize Swiss cooking. 8

Neue Zürcher Zeitung: Betty Bossi - das Geheimnis ihrer Erfolgsgeschichte