Erika Geraerts

Erika Geraerts

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Erika Geraerts is the founder of Fluff, a cosmetics brand that promotes sustainability and conscious consumption. Known for its counter-culture approach to beauty, Fluff emphasizes minimalism and self-acceptance, challenging traditional beauty standards in the industry.

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Erika Geraerts is the founder of Fluff, a cosmetics brand that promotes sustainability and conscious consumption.

Australian beauty businesses are booming
The Sydney Morning Herald·AustraliaAustralia· 2025-03-27
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