Jessica DeFino

Jessica DeFino

writer Unknown

Jessica DeFino is a beauty writer and critic known for her insightful commentary on skincare trends and societal beauty standards. Recently, she garnered attention for her critical perspective on the viral TikTok skincare trend known as the 'morning shed,' describing it as a troubling manifestation of societal pressures that compel individuals to seek perfection even during sleep. DeFino emphasizes the importance of allowing the skin to regenerate naturally at night, expressing concerns that excessive skincare routines can damage the skin barrier.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
12,439
Power
673$
Sentiment
6.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Australia 1 6.00 0.05% +0% 25,499,884 12,439 $1,380,000 673$
Totals 1 25,499,884 12,439 $1,380,000 673$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United Kingdom United Kingdom: Jessica DeFino provides advice on the radical choice of getting married without makeup in her column 'Ask Ugly'. 8

The Guardian: I don’t wear makeup but my wedding is coming up – can I go bare-faced? | Well actually

India India: Beauty writer and critic Jessica DeFino told USA Today that she finds the trend 'really sad,' feeling like it is a 'real encroachment on the dream space, the relaxation space.' 2

The Times of India: Does 'morning shed’ promote healthier skin? Here’s all you need to know about the viral TikTok skincare trend