Erin Ward-Williams
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Erin Ward-Williams is the founder of Azur Fit, an athleisure brand based in Schomberg, Ontario, who emphasizes the ability of smaller brands to quickly adapt to trends compared to larger companies like Lululemon.
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Erin Ward-Williams is the founder of Azur Fit, an athleisure brand, who reflects on the competitive landscape of activewear.
Stretched: Can Lululemon fend off its younger, hotter rivals?The Globe and Mail·
Canada· 2026-05-29
Canada· 2026-05-29
