Heidi O’Neill

Heidi O’Neill

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Heidi O’Neill is the president of consumer, product, and brand at Nike, where she plays a pivotal role in developing and promoting innovative products that resonate with consumers. With a strong background in marketing and brand management, O’Neill has been instrumental in Nike's efforts to expand its reach and enhance its appeal to diverse audiences. Recently, she announced the launch of NikeSkims, a collaboration between Nike and Kim Kardashian’s shapewear brand Skims, highlighting her commitment to combining performance and inclusivity in women's activewear.

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Recent news mentions

Heidi O'Neill is a former Nike executive set to become Lululemon's new CEO later this year.

Stretched: Can Lululemon fend off its younger, hotter rivals?
The Globe and Mail·CanadaCanada· 2026-05-29
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Heidi O’Neill is the president of consumer, product and brand at Nike.

Nike and Kim Kardashian to Launch ‘NikeSkims’ Brand in the Spring
The New York Times·United StatesUnited States· 2025-02-18
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